Apple needs to get serious about video. Here are 3 Hollywood studios it could buy to boost its new streaming service. (AAPL)

Apple CEO Tim Cook

  • Apple should
    be in the hunt for a video content company, Wedbush analyst Dan
    Ives said in a new report.
  • The company’s future growth is dependent on its services
    business, and a streaming video offering is expected and needed to
    drive that business, Ives said.
  • Ives think the company has several potential and notable

Dan Ives thinks the time has come for Apple to open up its
wallet and buy a piece of Hollywood.

Like others on Wall Street, Ives, an analyst who covers the
iPhone maker for Wedbush,
thinks the company’s future is in its services business
. A key
component of that business going forward is likely to be the
subscription streaming video offering it’s
widely expected to launch this year

But even as Apple
is spending more than $1 billion a year to develop new video
, it faces a big challenge going up against Netflix, not
to mention the new and upcoming streaming services from Disney and
the combined AT&T-Time Warner — it has little in the way of a
library of movies and TV shows.

“Now is the time for Apple to rip off the band-aid and finally
do significant content [mergers and acquisitions],” Ives said in a
new research note. Should the company pass on the opportunity, he
continued, “it will be a major strategic mistake … that will
haunt the company for years to come, [because] content [is] the
rocket fuel in the services engine that is currently missing in the

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Making such an acquisition would represent a major shift for
Apple. While the iPhone maker has purchased lots of smaller
companies, it has traditionally eschewed big mergers. To date, the
biggest acquisition deal Apple has ever completed was its $3
billion purchase of headphone maker Beats in 2014

But with some $237 billion in cash and investments as of the end
of September, Apple has plenty of money with which to go shopping.
And now would be an ideal time, argued Ives. With AT&T having
completed its merger with Time Warner last year and Disney expected
to close its deal to acquire 21st Century Fox this spring,
consolidation is about to become the name of the game in the
content business, he said.

While Apple has been trying to build up its content library
piece by piece, it risks being left far behind by rivals that are
spending many times what it is each year and which already have
significant holdings of movies and TV shows, Ives said.

“Apple significantly lacks the core content to get its loyal
customer base to pay $10 per month,” he said, adding that CEO Tim
“Cook, Jony Ive (Chief Design Officer), Eddy Cue (head of Apple’s
content strategy), and others on the leadership/strategy team
continue to drive in the right lane at 55 mph, while competitors
from all areas of technology and media are passing the technology
stalwart in the left lane driving 100 mph in their new content
sports cars.”

So where should Apple put its money? What content companies
should it buy?

Here are the ones that Ives thinks could be prime targets for

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why Apple’s China situation is at ‘code red,’ and why it needs to
take dramatic action to plug up a key weakness in the


An independent film distribution and production house, A24 has
made a splash in recent years with several acclaimed films,
including “Lady Bird” and Jonah Hill’s “Mid90s.”

The studio has more recently branched into television,
distributing last year’s “Pod Save America” TV special and the
upcoming “At Home with Amy Sedaris.”


A venerable player in the independent film market, Lionsgate hit
it big in recent years with some popular franchise films, most
notably “The Hunger Games” series. The company also owns the rights
to the “Divergent” and “Twilight” series.

The company also has a significant television arm. Among its
more notable productions are “Nashville” and Netflix hit “Orange is
the New Black.”

Sony Pictures

An Apple acquisition of Sony Pictures would be an interesting
turn of events. The studio was formed in the late 1980s when that
era’s dominant electronics firm — Sony — decided it needed to
get into the content business and purchased Columbia Pictures from

Purchasing Sony Pictures would be among the biggest moves Apple
could feasibly make; Sony Pictures is considered to be one of the
Big Six Hollywood studios. In addition to films such as the
“Spider-Man” series, Sony Pictures has a major television arm,
which has produced shows such as “Shark Tank” and “Masters of

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Apple needs to get serious about video. Here are 3 Hollywood studios it could buy to boost its new streaming service. (AAPL)