Apple's vision for the future of TV is starting to take shape — here's everything that's new in its revamped TV app launching today (AAPL)

peter stern apple tv march event 2019

  • Apple has
    launched its revamped Apple TV app that includes the ability to
    subscribe to individual channels, representing a significant leap
    for the company into digital entertainment.
  • The app also brings a slight redesign with deeper
    personalization.
  • Visit Business
    Insider’s homepage for more stories.

Back in March, Apple unveiled its vision for the future of
television at a star-studded event that featured everyone from
Oprah Winfrey to Steven Spielberg. Now, the first culmination of
the company’s revamped TV efforts are coming to light with the
launch of its overhauled Apple TV app.

The new app brings a handful of changes, the biggest one being
the ability to subscribe to certain channels from directly within
the app. Apple’s
paid original content service Apple TV Plus
, which will feature
programming from Winfrey and Spielberg among many other
recognizable names, is not available yet but will be accessible
from the app when it launches in the Fall. 

The new TV app is launching on Monday for iPhone, iPad, Apple
TV, and  Samsung Smart TVs (all 2019 models and certain 2018
models) through the iOS 12.3 and tvOS 12.3 updates. It will also
come to Mac in the fall. 

See below for an overview of what’s new. 

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Apple TV channels

The headlining feature of Apple’s redesigned TV app is the
ability to subscribe to individual channels from directly within
the app, a move by Apple to become your entertainment hub.

Apple has said its app supports channels such as HBO, Starz, CBS
All Access, the Smithsonian Channel, EPIX, Tastemade, Noggin, and
MTV Hits, with more coming in the future. 

Apple has designed the interface for each of its channel pages,
so the experience should feel consistent with the rest of the Apple
TV app interface. 

Downloadable content for offline viewing

Content available through Apple TV channels can be downloaded
for offline viewing, which gives Apple a key advantage over some
other video streaming services.

HBO’s GO and Now apps don’t offer any option to download
television shows and movies, for example, which means you can watch
“Game of Thrones” without an Internet connection when subscribing
to HBO through Apple. 

An updated design with more personalization

Apple is giving its TV app a slight redesign that brings some
cosmetic upgrades as well as deeper personalization. 

The Watch Now section has a new card-style interface that pulls
up a page with artwork and additional details when clicking on
individual shows. You can also swipe to cycle between titles in
this mode without having to exit to the main interface. 

Apple is also injecting more personalization into the Watch Now
tab. Titles listed in the What to Watch row, for example, will be
ranked based on your tastes. Apple uses a mix of human and
algorithmic curation to tailor content appropriately. 

Apple is also making some changes to how it suggests content —
while the old version only recommended content you already
subscribe to, the new version will surface other programming
available in Apple TV channels as well. 

There’s also an Up Next section that displays the TV shows and
movies you’re currently watching so that you can pick up from where
you left off across devices. iTunes content you’ve previously
purchased will be available in the Library section of the TV app as
well. 


See the rest of the story at Business Insider

Source: FS – All – Entertainment – News
Apple's vision for the future of TV is starting to take shape — here's everything that's new in its revamped TV app launching today (AAPL)