Instagram head Adam Mosseri says the app will test hiding 'likes' for some users in the US starting next week (FB)

Adam Mosseri at F8

Say goodbye to your Instagram likes.

Starting next week, if you live in the US you might discover
that the all-important number that tells the world how many likes
your Instagram post received has disappeared.

Instagram will experiment with hiding like counts in the US,
Adam Mosseri the head of the Facebook-owned business announced at
the WIRED25 conference in San Francisco on Friday. 

“We will make decisions that hurt the business if they help
people’s well-being and health,” Mosseri said on stage at event,
Wired’s Adrienne So
first reported

According to So, Instagram will hide like counts only for
certain users in the US. It’s part of a test that the company has
already begun in some other countries as it responds to critics and
tries to create a “less
pressured environment
” on the platform. 

Instagram is
testing hidden “like” counts
in seven countries — Australia,
Brazil, Canada, Ireland, Italy, Japan, and New Zealand.

Instagram influencers impacted by these experiments have

told Business Insider
that they are starting to feel the
effects of this change on their brands because they found their
posts getting much less reach than before.

Instagram’s parent company Facebook is also reportedly testing
this out for
users in Australia
. Likewise, YouTube
plans to stop
showing exact subscriber accounts for its

Business Insider has reached out to Instagram for comment. You
can watch Mosseri’s talk below.

You can watch @mosseri live
right now our
summit discuss some of the future changes at

November 9, 2019


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Instagram head Adam Mosseri says the app will test hiding 'likes' for some users in the US starting next week (FB)